# D50 AI > D50 AI is the all-in-one AI platform that runs the customer-facing side of a business — find customers (a 300M+ business-contact data network, AI calling, ads, and a built-in CRM), make marketing content (AI video, scripts, podcasts), and hire (AI screening and interviews), with AI doing the work and one unified credit wallet (1 credit = $1). Built for businesses and agencies — white-label so agencies can resell it as their own — plus a REST API + MCP server exposing 100+ tools to humans and agents at the same rate. Free to start; Pro $99/mo; Agency $299/mo, and every paid plan includes everything. Operator console at app.d50.ai. ## Platform - [Lead Generation](https://d50.ai/#platform): A 300M+ business-contact data network, AI calling at scale, ad generation, landing pages, and a CRM — fill and work the pipeline on autopilot. - [Content](https://d50.ai/#platform): AI scripts, avatar video, podcasts, and a creator marketplace — the content engine that feeds every channel. - [Recruitment](https://d50.ai/#platform): AI agents source, screen, and interview candidates, then schedule the humans — hiring at machine speed with a person in the loop. - [AI Agents](https://d50.ai/#developers): Every platform capability exposed as a REST API and an MCP server — 100+ tools your own agents can call, or agents you deploy on D50. ## For developers - [API + MCP](https://d50.ai/#developers): REST API + Model Context Protocol server, 100+ tools, 300–1,000 req/min on paid plans, the same credit rate for humans and agents (no surcharge). ## MCP server (for AI agents) D50 exposes a Model Context Protocol server so any agent can use the platform's 100+ tools — CRM, lead generation, AI calling, content & video generation, recruiting, ads, and SEO — directly. - MCP endpoint (streamable-HTTP): https://app.d50.ai/api/mcp — Bearer token or OAuth 2.1. - Docs + full tool catalog: [https://d50.ai/developers/mcp](https://d50.ai/developers/mcp) - REST API reference: [https://d50.ai/developers/api](https://d50.ai/developers/api) - Listed in the official MCP registry as ai.d50/d50-platform. ## For agencies - [For agencies](https://d50.ai/agencies): Become an AI agency overnight — done-for-you, white-label delivery (AI calling, content, hiring, market research, and lead data) under your own brand and domain. Your clients only ever see you; you keep the margin. White-label at $299/mo — cheaper than the $497–$499 reseller-platform equivalents. First month free. ## Pricing - [Pricing](https://d50.ai/#pricing): Free $0/mo ($1 in credits) · Pro $99/mo ($30 in credits, all engines, API 300 req/min) · Agency $299/mo ($100 in credits, white-label, API 1,000 req/min). Unified credits — 1 credit = $1; purchased credits never expire.